Thank you for stopping by and welcome to your one stop shop for all of your marketing, advertising and business development needs. As the owner of E.H. Johnson Consulting I love what I do. Sounds a bit cliché, huh? It is, but it’s true. This one-stop shop intimate approach isn’t a new concept, but I believe it’s an important one. Successful marketing is based upon consistency, where all of your efforts support one another and work toward a common goal. E.H. Johnson Consulting can fulfill all of your marketing and development needs in one place, which helps to ensure brand and message consistency. Don’t have a goal yet? Not to worry. E.H. Johnson Consulting can help you craft your own business development plan as well.
So, let me tell you a bit about myself. I graduated with a degree in Journalism and Mass Communications from UNC-Chapel Hill. I had a concentration in Public Relations and randomly enough, Archeology of the Mediterranean Region. I was also a member of the Lady Tarheel Golf Team for a period of time.
After graduating I went on to work in the Marketing Department for the PGA TOUR. I worked with a number of Fortune 500 companies helping to create, cultivate and implement my client’s sponsorship of PGA TOUR tournaments and events. I also worked in Business Development, where I identified potential sponsors and developed creative sponsorship ideas aimed at increasing their visibility on an international basis. I also played a lot of golf – definitely a perk of working with the TOUR.
After moving back to North Carolina, I worked for the Carolina Ballet in Raleigh. As the Manager of the Annual Fund, Corporate and Government Support, I nurtured relationships with the Ballet’s annual donors. Additionally, I was responsible for identifying and writing national and international grants on behalf of the Ballet. Another perk of the job? Free ballet tickets!
Real Estate had always been a draw to me. I loved the idea of knowing where you were starting and where you needed to end and then trying to figure out the best way to get there. I began my real estate career with RE/MAX in 2010. Contrary to what many people believe, as a real estate agent you are your own business. You are responsible for developing a successful business and marketing it on a daily basis.
After the birth of my son in 2014, I was offered the opportunity to work on the management side of real estate with RE/MAX. I oversaw the management, marketing and finance of a local RE/MAX franchise in Raleigh. In two short years, we were able to grow the business from a handful of agents to one of the premiere RE/MAX offices in the region. With growth comes the need for education and training. I developed a comprehensive and in-depth training program aimed at helping new agents build their business from the ground up.
So, why did I leave real estate? I have always loved marketing and all of the moving pieces that come along with it. I love the challenge of developing a business and implementing creative ideas to achieve success. This is why I started E.H. Johnson Consulting and I look forward to working with you.